Comparisons We Get Asked on Every Discovery Call
We get asked these questions before almost every project. Instead of repeating ourselves, we wrote them down — with the same honesty we'd give you face-to-face. No fake balance, no forced 50/50 takes.
Should You hire, build, or partner?
AI Agency vs AI Freelancer
When each makes sense — with real costs, bus-factor risks, and honest scenarios for each.
Custom AI vs Off-the-Shelf SaaS
The decision framework we give every client: when to build, when to buy, and when to do both.
In-House AI Team vs Agency
What one AI hire actually costs (spoiler: £110–130k fully loaded), and why it rarely gives you what you expect.
Which type of automation do you actually need?
AI Agents vs Chatbots
90% of what's sold as "AI agents" is a chatbot with better marketing. Here's how to tell the difference.
RPA vs AI Automation
RPA isn't dead — but most companies spend 30–50% of build cost annually maintaining bots that keep breaking.
Which platform or channel is right for your use case?
What AI can actually do in your sector (and what it can't)
AI Automation for Accountants
The 5 tasks worth automating (and 3 that aren't ready). Invoice matching, expense categorisation, and client reporting — with real accuracy numbers.
AI Automation for Recruitment
Beyond CV screening: the full pipeline opportunity. Sourcing, scheduling, reference chasing, and onboarding — with honest impact estimates for each.
AI Automation for Marketing Agencies
The ops playbook that frees your team for strategy. Client reporting, content repurposing, lead qualification — in the order that makes financial sense.
AI Automation for Law Firms
Security-first AI that never exposes client data. Contract review, due diligence, and document assembly — with the infrastructure requirements that make it defensible.
Market context: agencies, platforms, and enterprise tools
Best AI Automation Agencies UK
An honest review of the top UK agencies, including ourselves. What each does best, where they fall short, and how to pick the right one.
Microsoft Copilot vs Custom AI
Copilot is a productivity tool. Custom AI is a business process tool. Here's where Copilot hits its ceiling — and what you actually need instead.
ChatGPT Enterprise vs Custom AI Agents
ChatGPT Enterprise gives your team a smart chat window. Custom AI agents do the work autonomously. Here's the difference and when each is worth it.
Still Not Sure? That's What the Audit Is For.
If you've read the comparisons and you're still uncertain which approach fits your situation, an AI Audit maps your specific processes and tells you exactly what to build, what to buy, and what to leave alone.
Book an AI Audit