Custom AI Software, Built Around Your Business
Assistants, chatbots, knowledge tools, and autonomous agents, built for your data, your workflows, and your stack. Or AI dropped into the software you already run. We start with a fixed-scope prototype so you see it working before you commit.
Book a Free AI Scoping CallWhat AI Applications Deliver
Up to 70%
Reduction in manual processing time
24/7
Availability without increasing headcount
3–8 Weeks
Typical application delivery timeframe
10x Faster
Than traditional manual workflows
Custom AI applications give businesses the power to automate decisions, process information faster and create experiences that would be impossible with manual processes alone.
What We Build
Custom AI applications, built on your data and grounded in your business, not generic chatbots bolted on the side.
AI assistants & copilots
Internal assistants that answer questions, draft work, and take actions across your tools, trained on how your business actually operates.
Customer-facing chatbots
Support and sales chatbots that handle real enquiries accurately, escalate cleanly to a human, and stay on-brand.
Knowledge assistants (RAG)
Ask your documents, contracts, or wiki in plain English and get answers with sources. Grounded in your data, so it doesn’t make things up.
Autonomous AI agents
Multi-step agents that complete real tasks end to end (research, data gathering, drafting, system updates) with guardrails and human checkpoints.
Document & data extraction
Turn messy PDFs, emails, and forms into clean structured data your systems can use, with validation and exception handling built in.
AI inside your existing app
We integrate AI features into the software you already run (your CRM, portal, or internal tools) via their APIs, without ripping anything out.
Business Problems We Solve With AI Applications
Customer Support
AI assistants that answer questions, triage requests and support customers around the clock.
Internal Knowledge
AI applications that instantly surface company knowledge, policies and documentation.
Document Processing
Extract, classify and process information from invoices, contracts and forms automatically.
Lead Qualification
Score, prioritise and route enquiries without manual intervention.
Reporting
Transform raw business data into actionable insights automatically.
Operations
Automate repetitive decision-making and workflow management processes.
The best AI applications don’t replace your team. They remove repetitive work so your team can focus on higher-value activities.
Real AI Applications We’ve Built
AI Customer Service Assistant
Challenge
Customer enquiries were overwhelming the support team and causing delays.
Solution
Built an AI-powered support assistant capable of answering common questions, retrieving information and routing complex requests.
Result
- 24/7 customer support coverage
- Faster response times
- Reduced support workload
- Improved customer satisfaction
“The AI assistant handles a large percentage of enquiries automatically, allowing our team to focus on customers who genuinely need human support.”
AI Document Processing Platform
Challenge
Staff were manually reviewing and entering information from hundreds of documents every week.
Solution
Built a custom AI application that extracts, validates and processes information automatically.
Result
- 80% reduction in processing time
- Fewer manual errors
- Faster turnaround
- Improved operational efficiency
“What used to take hours now takes minutes. The time savings alone justified the investment.”
AI Sales Qualification Engine
Challenge
The sales team was spending too much time reviewing low-quality leads.
Solution
Built an AI application that qualifies, scores and routes leads automatically.
Result
- Faster lead response
- Improved sales efficiency
- Better conversion rates
- Reduced administrative work
“Our team now spends their time speaking with the right prospects instead of manually filtering enquiries.”
Why Businesses Choose Custom AI Applications
| Off-the-Shelf AI Tools | Custom AI Applications |
|---|---|
| Generic functionality | Built around your business |
| Limited integrations | Connects to your systems |
| Shared workflows | Your exact process |
| Restricted control | Full ownership |
| Monthly subscription dependency | Long-term business asset |
| Limited competitive advantage | Unique operational advantage |
Most AI tools are designed for everyone. The applications we build are designed specifically around your workflows, processes and business goals.
How It Works
Low risk by design. We prove the idea with a working prototype before a full build.
Scoping & feasibility
We pin down exactly what you want the AI to do, whether it’s realistic today, and where the risks are. You leave with a clear spec, whether or not you build with us.
Fixed-scope prototype
We build a working prototype on your real data, at a fixed price agreed upfront, so you can judge accuracy and fit before committing to a production build.
Production & support
We harden it for production, deploy it, and support it. You own the code and the IP, with no lock-in to us or any single model provider.
Start With a Prototype for £2,000–£5,000
Prove it works on your data first. Scale to a production build once you’ve seen it.
Prototype
£2k–£5k
2–4 weeks
A working proof of concept on your real data, so you can judge accuracy and fit before scaling.
MVP Build
£8k–£15k
4–8 weeks
A production-ready application your team or customers can use day to day, with guardrails and monitoring.
Full Product
£15k–£30k+
8–12+ weeks
A complete AI product with integrations, admin tooling, and ongoing support and iteration.
Built on a modern, model-agnostic stack
Your Data, Handled Properly
UK GDPR-compliant by default
We never use your data to train models. Every build is on APIs configured to keep your data out of training pipelines.
Data residency you control
Applications run within your own accounts and infrastructure. Your data stays in the UK or your chosen region.
You own the code & IP
Everything we build is yours, on your repositories and your accounts. No lock-in to us or any single model provider.
Guardrails & audit trail
Every AI action is logged with its input, decision, and output. We build in guardrails so the system stays inside the lines you set.
What We Won’t Pretend AI Can Do
We’d rather tell you this upfront than let you find out after paying for a project.
Be right 100% of the time. Language models can be confidently wrong. We design around that by grounding answers in your data, citing sources, and adding human checkpoints, rather than pretending it doesn’t happen. If a use case needs perfect accuracy, we’ll tell you.
Work miracles on bad data. An AI app is only as good as the data behind it. If your knowledge base is scattered or out of date, we’ll flag that first, because sometimes the highest-value work is getting the data ready, not the model.
Replace judgement. AI is brilliant at drafting, retrieving, and automating. The nuanced calls that depend on context and accountability stay with your team. Good AI software makes those calls easier, not invisible.
Run unattended forever. Models change, APIs update, your data evolves. AI applications need monitoring and iteration. We build for that from day one rather than pretending it’s “set and forget.”
We’d rather build you something narrower that genuinely works than something impressive in a demo that falls over in production.
Typical Costs and Timelines
| Stage | Typical Cost | Typical Timeline | What You Get |
|---|---|---|---|
| Prototype | £2,000 – £5,000 | 2–4 weeks | Working proof of concept on your data |
| MVP build | £8,000 – £15,000 | 4–8 weeks | Production-ready app with guardrails |
| Full product | £15,000 – £30,000+ | 8–12+ weeks | Full product, integrations & support |
Figures based on completed projects for UK businesses. Your numbers will vary with scope, data readiness, and integration complexity. Ongoing costs are typically £50–£500/month for infrastructure (hosting, model/API usage, monitoring) depending on volume.
How We Build AI Applications
Discovery
We identify the problem, process and opportunity.
Design
We create the application architecture and user experience.
Build
We develop, integrate and test the solution.
Launch & Optimise
We deploy the application and continuously improve performance.
Every application is built around a measurable business objective. Faster operations, lower costs, increased revenue or improved customer experience.
Built by Someone Who Has Shipped and Sold Software
I co-founded AppInstitute and grew it to a 7 figure ARR before it was acquired. Today I build and run live AI products, including SyncStudio and Artikle.ai, on the same stack I would use for your automations. You are not paying me to learn on your project. I have shipped, sold and maintained software businesses, and I build your workflows the same way: to run in production, not to look good in a demo.
Built and exited
Co-founded and scaled AppInstitute to a 7 figure ARR, then sold the business.
Still building
I run live AI products every day on the same tools I will use for you.
Production-first
Every build is made to survive real use, with monitoring and a clean handover.
Your Competitors Will Use AI. The Question Is How.
The businesses creating competitive advantage with AI are not simply using ChatGPT.
They are building AI-powered workflows, assistants and applications that become part of their operational infrastructure.
Every month spent delaying implementation is another month competitors spend becoming more efficient, more responsive and more scalable.
The opportunity is no longer deciding whether AI matters.
The opportunity is deciding where it creates the greatest impact inside your business.
Book a Free 30-Min AI Scoping Call
Tell us what you want to build. We’ll tell you straight whether it’s realistic, what it’d take, and where the risks are. No obligation. No sales pressure.
Prefer to talk first? Call 0115 677 8357